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Jaffa
_POSTEDON 2002-03-27 16:46:28 by

Call For Action Goha _WRITES "One of the main brand names used for fruit from Israel/Palestine in our (Edinburgh) supermarkets is 'Jaffa' - particularly on oranges, grapefruit and mangoes. I don't see it in your list!


As an aside - it has always struck me as very peculiar that 'Jaffa' should have been chosen as a brandname by the Israelis. Jaffa is the most Palestinian of cities - it was allocated to the 'Arab' state in the 1947 partition plan. Perhaps it is because of the success the Palestinians had with the marketing of their oranges in the UK prior to 1948: Jaffa became identified with citrus fruit in the British mind.


I have been told by a Palestinian that those who can remember think that the flavour of the fruit from the area has deterioated - perhaps due to over-watering!




"

 
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